Informationen zur Anzeige:
Director Marketing Communication (m/f/d)
Karlsruhe
Aktualität: 12.05.2025
Anzeigeninhalt:
12.05.2025, Dr. Maier + Partner GmbH Executive Search
Karlsruhe
Director Marketing Communication (m/f/d)
Aufgaben:
Shaping Industrial Communication - Lead Global Marketing Strategy in a High-Tech Environment
Define and lead the global communication strategy for one of the division (>EUR100M revenue)
Drive brand awareness and implement digital lead & demand generation initiatives
Oversee multi-channel campaign management, including events, media, advertising, and email marketing
Ensure consistent brand messaging, tone, and visual identity across all regions and platforms
Align all communication activities with overarching corporate goals and priorities
Monitor and optimize campaign performance using KPIs and ROI-driven metrics
Lead, coach, and grow a cross-regional team, including recruitment of new talent
Qualifikationen:
Combines empathy and natural authority with clear communication, structured thinking, and strong analytical and problem-solving skills
Degree in Marketing, Communications, Business, or a technical field with relevant marketing experience
Extensive B2B marketing and communications expertise, ideally in industrial technology or automation
Proven track record in strategic communication, brand positioning, and content marketing for technical audiences
Strong knowledge of digital lead generation, customer journeys, and marketing automation tools (e.g. Microsoft Dynamics 365).
Skilled at translating complex technical topics into clear, compelling messaging
Experienced in leading international teams, managing budgets, and aligning with key stakeholders across functions
Berufsfeld
Business Administration
Vertrieb, Marketing, Medien
Management, Leitung
Marketing, PR, Werbung
Marketing-Kommunikation, PR
Marketing-Managem., Konzeption
Geschäftsführungs-Assistenz
Bundesland
Standorte
